Y’all see that Trump presser today? Where he threatened BuzzFeed, argued with a CNN reporter, and basically called everything that doesn’t praise him fake news? Meanwhile, reporters there to ask questions seemed flumoxed on how to proceed — asking too many things at once, allowing Trump to weasel out of questions, not taking up the deeply salient questions of a reporter when he was ignored by Trump, and struggling, often on whether to soften questions in hopes of potential increased access. A lot of reporters tried valiantly, but on the day after a day with nine major breaking stories and with a confounding entertainer who does not adhere to U.S. political norms, it was sort of a hot mess.
And that’s just one day! How do we make sense of a news media that covered an FBI announcement about Democratic emails that amounted to nothing, but has seemed to go soft on Trump and Russia in the midst of an oft confusing and hostile relationship between intelligence services and and incoming administration? Everyone is screaming about Fake News, no one can keep up on the real news, and Americans have largely lost any understanding on what journalists can and should do (hint: when interpreting, interpretation should be clear; the ideal of neutrality is not a real thing; journalists are not stenographers but must contextualize facts; audience service does not mean providing audiences only what they want to hear). Journalism is a risky profession that helps to safeguard democracy around the world. Good journalism is aggressive in investigation, thoughtful on possibilities, and cautious — but not timid– in conclusions.
Anyway, a friend just texted me asking how to encourage the media to do their jobs in a political climate that is rapidly violating all sorts of norms. The answer to that is really long and involves multiple types of action, so I said I would write this up.
Context to the below is I’m a former AP journalist, with a degree in journalism, who also has a day job related to media analysis. I speak only for myself.
What you can do as a consumer of news media without talking back to the news media:
1. Stop saying “Mainstream Media” when discussing news content. No one knows what this means anymore . Some people use it to mean liberal bias. Some people use it to mean print media. Some people use it to mean non-cable TV media. Some people use it to mean non-Internet media. No one can agree on what it is, so when talking about the media critically, don’t use the term, just define the specific media or category of media you mean, otherwise the stuff you’re saying isn’t super helpful.
2. Stop saying “Fake News.” Say what you mean — satire, propaganda (foreign? or domestic?), doctored email, leaks, rumors, lies, websites pretending to be for newspapers that don’t actually exist, opinion outlets, partisan think tanks. Be prepared to say why something is what you describe it as.
3. Get your news from multiple sources. This includes from multiple platforms – TV, print, internet, and as widely across the political spectrum as you can stand.
4. Read foreign English-language news about the U.S. and the rest of the world. This doesn’t just mean going to BBC.com, this means foreign language news media with English language editions. You can find these on every continent. I rotate through English language editions of papers in Germany, France, India, the Middle East, and Africa over the course of the week. Google is a wonderful thing. (If I make a list it’s going to be wildly incomplete and I don’t have time. Google. And if you make a list let me know and I’ll add a link to it).
5. Trace stories back to the original reporting. Okay, so you found out about something from a partisan newsletter, a friend’s Tweet, or even a Wall Street Journal article that references another media source. Google the original reporting and read that. Media can be a game of telephone. Get the first story. Read follow-on stories that go more in depth across other media, but don’t rely on tertiary sources.
6. Understand the actual media relationship with objectivity/neutrality. Media in the U.S. are not legally required to be unbiased. In fact, the idea of “unbiased” reporting is a convention of network TV and big-5 American newspapers in the mid-late 20th century. Historically, and in the 21st century, American media and those in many democracies around the world have specifically been organs of particular viewpoints. For heaven’s sake, The New York Post was founded by Alexander Hamilton to talk trash about his rivals. Media neutrality is not, and cannot be, a real thing. What is the neutral viewpoint? That of a white straight cisgender Christian man with a traditional U.S. university education? Are reporters from other demographics less considered neutral? To consume and evaluate news you need to know: 1. Your own biases, 2. Our cultural biases in defining neutrality, 3. The actual objectives of any news organization which can range from “as neutral as possible” to extreme partisanship.
7. Bias your news exposure towards outlets that provide access to source materials/documents. This allows you to evaluate news interpretation for yourself.
8. Observe and note patterns of portrayal. Who discusses what issues on a given program? Are people impacted by a particular issue given the opportunity to speak to a particular issue. Is crime framed on a racial basis? Are women relegated to discussing only lifestyle issues?
9. Make sure you consider local news too. I don’t watch a lot of local news, but I’ve started to recently. It’s helped me understand the sentiment so many people have of America facing lots of problems even as crime has dropped and employment has gone up. Local American news is about fear on every axis imaginable. Just like fashion magazines sell women products they don’t need lest they fail to get a man; local news sells us fears only they can solve. Yes, it’s true, “if it bleeds, it leads,” but news doesn’t have to be like this. I’d encourage you watch this video from Ulrik Haagerup on the “constructive news” approach he implemented in Denmark. Constant fear-based local news reporting in the U.S. contributes to the extreme polarization we face on race, politics, and the urban/suburban/rural divides, and it’s something we need to address.
10. Read journalistic review and criticism, such as Columbia Journalism Review to understand how the media is struggling with itself right now.
What you can do as a consumer of news media by interacting with the news media:
Okay, by now, both from reading this and your own experiences with the media, you probably have a sense of what you’re watching and what you want the media to do. But how can you encourage the media to do those things?
1. Social media makes news outlets and journalists accessible. Misleading headline? Tell them. Unclear writing? Tell them. Need more details on a thing? Tell them. Like their work? Tell them. Learned something new? Tell them. Have gratitude? Say thank you.
2. Most newspapers and broadcasts have a public editor or ombudsman, whose job it is to evaluate coverage and determine if the publication is meeting a public need. Think coverage is unclear? biased? or inadequate? Contact this person via email, phone, or snailmail. I have looked and looked for a comprehensive list of these people/contact addresses and can’t find one. If you’re aware of one or create one, please let me know and I’ll add a link here. If you cannot find a contact for a public editor then just contact a more generic point at the media outlet.
When contacting about coverage, be specific. “Your coverage is biased” is not helpful. “I watched the PEOTUS press conference today and felt your news outlet could have asked tougher questions” or “Many people don’t know what the Alt Right is, please make it clear in your coverage this is a loose affiliation of groups that support white supremacist agendas” is helpful. You must clearly articulate what’s wrong, what you would like them to do, and what action you might take (will you unsubscribe? will you subscribe if coverage improves? Do you own a business that might stop advertising with them? Do you teach a class that uses news sources in the curriculum and you might go elsewhere?).
Be aware that the contact that takes the most effort is the contact taken the most seriously. Email doesn’t take as much time out of an employee’s day as a phone call or paper mail.
3. Support media you like with $. Let them know why you subscribe and what you think they are doing right.
4. Are you an expert? Join the media. I mean it. If you know about a thing, make sure you’re registered with a speaker’s bureau. Write and submit op-eds (you get paid for those, unlike letters to the editor). Realize expertise is a broad concept. Make yourself relevant based on demographics, where you live, your creative life, a thing hat happened to you, your day job, whatever. ACA saved your life? You’re an expert. Have family that has fled fascist governments? You’re an expert. Have a disability? You’re an expert. Been harassed because of your identity? You’re an expert. Scientist? Expert. Teacher of any sort? Expert! Religious professional? Expert. Author? Expert. Super into Star Trek? Expert on pop-culture and the future we envisioned vs the future we’re getting. Everyone is an expert on something. If you can’t figure it out, ask your friends, they totally know what you’re an expert in. Write stuff and submit it. This is another case of, someone else needs to make relevant lists here — let me know and I’ll update this document.
Got stuff to add? Or stuff that’s relevant? Comment/link and I’ll add as appropriate. Thanks!
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